Web Analytics & Search Engine Optimization

Web Analytics:

Web analytics is the study of the behavior of website visitors. In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase.
Data collected almost always includes web traffic reports. It may also include e-mail response rates, direct mail campaign data, sales and lead information, user performance data such as click heat mapping, or other custom metrics as needed. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.

Web analytics tells you volumes of traffic, page views and geographic info whereas typically, sales people have no idea what customers look at or where they go on the Web site. Web Analytics lets you get to know your customers better and target their interests so that these pre-qualified customers receive better service when the come to your Web site.

Search Engine Optimization (SEO):

A Website presence has become standard operating procedure for any business seeking to reach a wider audience, enhance marketing and advertising efforts, stretch marketing budgets, make strategic affiliations, or network and interact on a national or global scale. Once your business site has been designed, built and set in motion, the fun begins. And the name of this game is SEO (Search Engine Optimization).
SEO is a vital part of Website marketing. Think of it as the foundation on which to build your promotion and advertising campaigns. Without effective SEO, your site will be buried in the obscurity of distant search engine listings. With a good SEO foundation and practices, your site will gain important rank position in the big search engines and your customers, new and old, will find you with minimal searching.

Search Engine Marketing (SEM):

Web Analytics, Search Engine Optimization and Search Engine Marketing should not be limited to either Pay Per Click (PPC) such as Google AdWords, Yahoo Search Marketing or organic listings. You want to create hybrid internet marketing programs that employ search engine's organic listing, pay per click or action, email marketing, ezine or electronic newsletters, offline marketing promotions including Fax campaigns. Tie all your promotions in a cyclical format and don't forget to adapt a strategy of iterative testing; test, test and test as much you can... Measure your results, tweak your landing pages, explore new product ideas.

Our Search Engine marketing efforts involve:

1. Comprehensive keyword and website analysis to determine the most cost effective keywords and phrases to use for marketing your website as opposed to getting low Return on Advertising Spend (ROAS) because of expensive adsense keywords.
2. Recommending and designing website improvements that will help boost the relevancy of your web pages. You don't want to be blacklisted by search engines!
3. Keyword page or website build-out. We will use your keywords and key phrases to build specific entry pages for the search engines. We will then use proprietary techniques to help you get listed under your keywords and phrases.
4. Manual submission to major search engines. We will hand submit your search engine optimized web pages to the major search engines and directories such as Google, Yahoo, Aol, Excite, Altavista, Lycos, MSN, Netscape. These search engines account for some 90% of all Internet searches. You definitely want to be listed on these search engines.
5. We will provide ongoing review and maintenance of your search engine submissions.
6. An initial six week report on ranking and optimization efforts. We want to keep you up to speed regarding the progress of your search engine marketing efforts. We will provide quarterly reports thereafter.