Web Analytics & SEO & SEM

Web Analytics:

If your web site is a growing competitive asset in extending your brand on the Internet, here's the web analytic solution made for you. Imagine the value of being able to see custom graphic views of your largest clickstream data sets in near-realtime, instead of days later, without breaking the bank. With its integrated clickstream analytic tools, database software, systems and services, this solution can take you further, from knowing how your web page is doing, to how your products are doing, and ultimately, to how your individual customer relationship is doing.

So what actually is Web Analytics?
Web analytics is the study of the behavior of website visitors. In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase.
Data collected almost always includes web traffic reports. It may also include e-mail response rates, direct mail campaign data, sales and lead information, user performance data such as click heat mapping, or other custom metrics as needed. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.

Web analytics tells you volumes of traffic, page views and geographic info whereas typically, sales people have no idea what customers look at or where they go on the Web site. Web Analytics lets you get to know your customers better and target their interests so that these pre-qualified customers receive better service when the come to your Web site.

Key Benefits

  • Helps foster better customer relationships by enabling in-depth understanding of web viewing behavior
  • Provides detailed data analysis at two orders of magnitude better price/performance than the competition
  • Use scalable platforms to accommodate massive amounts of data
  • Obtain data queries with 10 to 50 times the performance of traditional solutions
  • Select open source or commercial source package with full web analytic tools
  • Leverage our expertise to speed problem resolution and improve system availability

Key Applications

  • Traffic analysis
  • Web viewer preferences measurement
  • e-Commerce monitoring
  • Infrastructure & security analysis
  • Web design improvement

We provide Web Analytics Solution on the following based parameters/services:

  • Web Stats
  • Traffic Trend Analysis
  • Referring Keywords
  • Recent Visitor Locations
  • Recent Visitor Map
  • User Profile Data
  • Actions & Goals
  • Heat Maps
  • Inbound Link Monitoring
  • Google Page Rank Tracking
  • Keyword Research
  • Keyword Position Tracking
  • Public Webstats
  • Page Optimizer Tool
 
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